To begin, Coaching is not "Therapy" in the traditional sense. Coaching is based on the relationship between the conscious and unconscious mind. Many different techniques are used to assist clients in releasing limiting beliefs and behavioral patterns which no longer serve the clients highest positive intentions and replace them with new empowering beliefs and values.

The process of Coaching can be done through the use of many different techniques, the use of language patterns change the neuro- pathway in which a problem runs on and therefore it remains no longer an issue for the client.